5 Reason why you need a co branding strategy in your business
In this week episode Joseph & Claire are diving into the Co-branding Strategy phenomenon and how you can apply this strategy for your biz
In today's dynamic market, co-branding has become a dominant force. Just take a look around—from iconic brands like Nike to luxury powerhouses like Louis Vuitton and Gucci—everyone is harnessing the power of collaboration to achieve remarkable success.
In this episode, we dive deep into the concept of co-branding. What exactly is co-branding, and why is it the way forward in today's competitive landscape? Join us as we uncover the strategies and insights that will enable you to leverage the power of co-branding effectively.
Discover how co-branding can propel your business forward, open new avenues for growth, and create win-win partnerships. We'll provide you with practical tips and real-life examples to help you understand the key elements of successful co-branding campaigns.
Creators and Guests
Host
Claire Chen
Claire Chen is an image consultant, brand stylist and visual strategist. Over 16 years of international experiences working in the corporate of retail fashion and beauty industry as a stylist, and buyer, she has always loved the process of building a brand from scratch. She has combined her passion in merchandising, marketing and design to help small businesses owners and entrepreneurs build a strong, digital brand image and visibility.
Host
Joseph Rubelli
Joseph Rubelli has spent his career building brands, helping businesses grow, and telling stories that resonate with audiences. After years of working in sales, marketing, and business across Europe and EMEA in the beauty & fashion industry for global brands like Lancer, Sephora, and LVMH Group, he combined his experience in corporate with a passion for storytelling and communication to found Rubelli Digital in 2020. He brings his expertise in digital marketing and PR to help business owners and service providers transform their businesses into strong digital brands.