The ABCs of Beauty Branding and Manufacturing with Miami Growth Machine
Welcome to Digital Bosses, the podcast where hosts Joseph and Claire chat with industry leaders about entrepreneurship, branding, and beauty brands. In this episode, we sit down with Andrea from Miami Growth Machine, a seasoned professional with extensive experience in the beauty industry.
In this episode, you'll learn:
- About Andrea's personal journey from finance and real estate to beauty manufacturing, and their insights into the common mistakes made by beauty manufacturers.
- Tips for avoiding these mistakes, and the importance of positioning for small beauty brands.
- The top mistake to avoid when creating products, and a step-by-step guide to creating a successful skincare brand with effective brand guidelines and strategy meetings.
- Andrea's take on white labeling in the beauty industry, and its benefits and drawbacks.
- The latest trends and shifts in the beauty industry, with a focus on the rising popularity of tube packaging as a key packaging trend.
Join Joseph and Claire as they chat with Andrea and gain valuable knowledge and practical tips on how to succeed in the world of beauty manufacturing, skincare brands, and effective branding strategies. Don't miss this episode of Digital Bosses!
Creators and Guests
Host
Claire Chen
Claire Chen is an image consultant, brand stylist and visual strategist. Over 16 years of international experiences working in the corporate of retail fashion and beauty industry as a stylist, and buyer, she has always loved the process of building a brand from scratch. She has combined her passion in merchandising, marketing and design to help small businesses owners and entrepreneurs build a strong, digital brand image and visibility.
Host
Joseph Rubelli
Joseph Rubelli has spent his career building brands, helping businesses grow, and telling stories that resonate with audiences. After years of working in sales, marketing, and business across Europe and EMEA in the beauty & fashion industry for global brands like Lancer, Sephora, and LVMH Group, he combined his experience in corporate with a passion for storytelling and communication to found Rubelli Digital in 2020. He brings his expertise in digital marketing and PR to help business owners and service providers transform their businesses into strong digital brands.