Passion to Purpose: Yelena's Journey from Psychology to Cosmetology
Welcome to the Digital Bosses podcast with Joseph and Claire, where entrepreneurship, beauty, and the journey to success collide.
In this episode, we will cover "The Power of Passion-Driven Career Shifts." Inspired by “Elena”, a beauty entrepreneur and founder of Emily Cosmedis and also our guest for today's episode.
In this podcast, we will cover a few key points:
- Discover the inspiring journey of Yelena as she transitioned from a career in psychology to the world of cosmetology.
- Learn the compelling reasons behind her shift, driven by a deep desire for creativity and self-expression.
- Explore the mindset shift required to embrace change and pivot towards a career that aligns with your true passion.
Yelena, a mom of 6 and licensed Cosmetologist saw a gap in the makeup industry. She founded Aneley Cosmetics, offering natural, vegan, and organic makeup safe for post-facial and waxing use. Her brand gained worldwide popularity, and she expanded to educate busy women on quick and easy makeup applications for any occasion.
She shares the challenges she faced when shifting, including the lack of resources and the absence of readily available information when she started her journey.
Throughout the episode, you'll gain insights into what it truly means to create a brand with a mission, driven by values, and a desire to make a positive impact through her passion.
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Follow @josephrubelli & and @thedigitalbossespodcast over on Instagram to join the conversation
Tune in next week for more engaging conversations and insights from the world of digital entrepreneurship on Digital Bosses.
Yelena, a mom of 6 and licensed Cosmetologist, saw a gap in the makeup industry. She founded Aneley Cosmetics, offering natural, vegan, and organic makeup safe for post-facial and waxing use. Her brand gained worldwide popularity, and she expanded to educate busy women on quick and easy makeup applications for any occasion.
Creators and Guests
Host
Claire Chen
Claire Chen is an image consultant, brand stylist and visual strategist. Over 16 years of international experiences working in the corporate of retail fashion and beauty industry as a stylist, and buyer, she has always loved the process of building a brand from scratch. She has combined her passion in merchandising, marketing and design to help small businesses owners and entrepreneurs build a strong, digital brand image and visibility.
Host
Joseph Rubelli
Joseph Rubelli has spent his career building brands, helping businesses grow, and telling stories that resonate with audiences. After years of working in sales, marketing, and business across Europe and EMEA in the beauty & fashion industry for global brands like Lancer, Sephora, and LVMH Group, he combined his experience in corporate with a passion for storytelling and communication to found Rubelli Digital in 2020. He brings his expertise in digital marketing and PR to help business owners and service providers transform their businesses into strong digital brands.