Unfiltered Authenticity: Carina Belmonte's Guide Decoding Personal Branding in 2024
Join Joseph In this week's episode, as he interviews Carina Belmonte, a personal branding coach. They discuss misconceptions about personal branding, different approaches to personal branding, mistakes in personal branding, the importance of authenticity and less production, comparison in personal branding, key questions for building a personal brand, and mindset shifts for personal branding success. Carina shares practical tips and insights for anyone looking to fine-tune their brand or build one from scratch.
Takeaways
- Personal branding is not limited to celebrities or influencers; everyone has the power to establish a brand and share their story.
- Having a personal brand does not require being an influencer; it is about sharing who you are, your values, and your experiences.
- Building a personal brand is more than just posting selfies or talking about stories; it requires a deeper connection with your audience.
- Authenticity and connection are more important than perfection and production value in personal branding.
- Avoid comparing yourself to others and focus on building the right brand for you.
- When building a personal brand, key questions include: Who are you? Who do you want to help? Why do you want to be present?
- Identifying and addressing limiting beliefs is crucial for personal branding success.
- Join the conversation with Carina Belmonte On Instagram
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Follow @josephrubelli & @claireIchenconsulting on Instagram
Follow @josephrubelli & @claireIchenconsulting on Instagram
Creators and Guests
Host
Claire Chen
Claire Chen is an image consultant, brand stylist and visual strategist. Over 16 years of international experiences working in the corporate of retail fashion and beauty industry as a stylist, and buyer, she has always loved the process of building a brand from scratch. She has combined her passion in merchandising, marketing and design to help small businesses owners and entrepreneurs build a strong, digital brand image and visibility.
Host
Joseph Rubelli
Joseph Rubelli has spent his career building brands, helping businesses grow, and telling stories that resonate with audiences. After years of working in sales, marketing, and business across Europe and EMEA in the beauty & fashion industry for global brands like Lancer, Sephora, and LVMH Group, he combined his experience in corporate with a passion for storytelling and communication to found Rubelli Digital in 2020. He brings his expertise in digital marketing and PR to help business owners and service providers transform their businesses into strong digital brands.